1. Realise and exploit your point of difference
One way to find the answer is to analyse your competition. What are their strengths? What are their weaknesses? Compare them to your cafe. Another option is to ask your customers, especially repeat customers. What is it that brings them back time and again?
Once you have determined what makes your cafe unique, your job is to exploit it. Make sure all the marketing your do for your cafe conveys the message.
2. Have a mobile friendly website
3. Have a great sounding menu
Your menu should be an extension of your cafe's brand and convey the same message.
- Describing how the menu-item has been cooked. Use evocative words like pan-fried, poached and wood-fired.
- What makes your dish unique. Is it organic, locally sourced or gluten-free?
- Highlighting seasonal or unique ingredients.
- Including where ingredients are sourced from. As with wine, a foods location can add value to a meal.
- Adding greater description. What type of bread are you serving, what type of grains are you serving in your muesli? Giving greater detail can enhance the perception of a dish.
4. ... and update it often
5. Have room to expand
If you are already in your space be on top of local council laws and consider how you can expand your service area. If you decide to expand your space be careful when you select your contractor. Often the cheaper option can be more expensive in the long run.
6. Small things can save money
- Switching to energy efficient light bulbs
- Invest in energy efficient appliances
- Eliminate slow moving food items from your menu
7. Focus on your guests mood
8. Build a customer database
9. Take time out
10. Setup a POS system
- Simplify management
- The ability to track sales, cash flow and inventory
- Help save money on food costs and payroll
- Identify the popularity of menu items