As a restaurant or cafe owner you can choose a third party online booking service or develop one that's customised to your needs. Investigate each option to see which works better for your business.
Regardless of which option you choose, the key is to make online ordering easy with a website that is easy to navigate. Make sure your website is mobile friendly as well. Not only are more people ordering online but they are doing it via their smartphones.
When deciding what social media platforms you should have a presence on, consider your target customer and where they spend most of their time.
Explore sites like Facebook and Foursquare which allow diners to check-in to your restaurant or cafe.
Review sites like Yelp and Urban Spoon are a great way to monitor feedback of your customers and make any necessary improvements.
One Increasingly popular piece of social media technology in the US is Facebook ordering. Sites like Net Waiter can add this function to your site. It's low cost and has the potential to grow sales.
No matter what social media platform you choose, creating compelling content and interacting is they key to ensure engagement with your existing customers and attracting new ones
Some restaurants have found they are able to reduce their wage bill as they do not need the same amount of staff to serve the same amount of customers.
Not only is the use of tablets more efficient but it can improve customer service. Customers appreciate efficient service and the added benefits like the ability to ensuring their credit card is always in view when paying at the table.
A CRM tool should enable you to access details such as:
1. Customer contact details
2. Frequency of visits
3. Meal preferences
4. Average spend per visit
You can then use the information provided by your CRM system to tailor customer promotions. This will ensure the you are not only encouraging repeat business but increasing the profitability of each visit also.
Here are just a number of things that a POS system can record and measure for your business:
- The popularity of menu items
- Busiest days
- Busiest time of days
- An overview of your business revenue
- Makes bookkeeping, BAS lodgement and tax returns hassle free