1. Know your audience
2. Use a colour scheme
White: freshness, purity, freedom
Black: mystery, creation (food photography looks great against a black background)
Brown: reliability, stability, tradition
Red: Passion, desire (often used by fast-food restaurants)
Once you know your target audience then choosing the right colour for your website is easier. Colour can influence behaviour. So choose wisely and use it to your benefit.
3. Keep it simple, make it user-friendly
One common mistake restaurant websites make is a hard to read menu when viewed online. Don't simply upload a scanned copy of your menu. Ensure it is formatted for the online domain, is easy to read and navigate. This is especially true on a smaller screen.
4. Answer the customers questions
- How do I get in contact with you?
- Where is your restaurant located?
- When are you open?
- What food do you serve?
- What are your specials?
Your contact form should be easy to use and include an email address and phone number. Include fields that help identify what it is the customer is contacting you about.
A map to show where exactly your restaurant is located, opening hours and a menu will save staff from answering the questions over the phone. As mentioned earlier, ensure the menu is easy to navigate and has been tailored for the website.
5. Have a blog
6. Incorporate high-quality photos
You want to demonstrate what your dishes look like. Make them look delicious and elicit hunger from those viewing them. After seeing photos of your food customers should be rushing in to try it out.
7. Be Unique
If you follow these tips then you'll be well on your way to building a winning website for your restaurant that attracts business to your establishment.