Why the right music important
Choose music that matches your restaurants personality
Choosing the right music is part of the package of factors that contribute to your brands identity. These other factors include:
- Interior Design
What music matches the energy of my restaurant?
What music matches the food and drinks I serve?
Consider all of these things to determine your restaurants personality. You will then have a clearer picture of the type of music you should select. The result will be a better experience for your customer and your staff!
Change music according to the time of day
If you are open in the morning then you are probably going to want a more relaxed music vibe. A soundtrack that helps guests wake up gradually.
You might still have a toned-down vibe at lunch but you could think of increasing the tempo.
Depending on the type of restaurant you have, nights could be the opportunity to increase the volume or offer a more exclusive vibe.
Don't just consider music to suit the time of day but also the days of the week. The music you play on Monday is likely to differ to Friday and on the weekend.
The music you play needs to be well thought through and planned.
Guidelines for music selection
- Who is in charge of putting playlists together.
- Ensuring the music played is not too similar to the competition
- Specifying what genre of music is encouraged/discouraged
Choose music that is different from the competition as it can act as a key point of differentiation for your restaurant.
By providing examples of the genres/types of songs you want played you are more likely to match your brands personality and it can act as a template if someone else needs to assume responsibility at short notice. Whatever the case you don't want to include music with any profanity.